Wine contains around 12% pure alcohol per volume1 so that one liter of wine contains 0.12 liters of pure alcohol. So, a value of 6 liters of pure alcohol per person per year is equivalent to 50 liters of wine. Despite industry-wide price increases, premiumisation (or trading up to higher-priced, often higher-quality products) is still driving all segments of beverage alcohol. U.S. consumer demand for beer continues to shift to “premium options and new and exciting alternatives” when selecting the beverage to consume off-premise. Such offerings that have garnered consumer attention include craft beers (annual production of fewer than 6 million barrels) and imported and domestic super-premium beers (which were categorized in 2012 as priced at $22 and higher per case). Decanter’s January 2022 “Top wine Trends for 2022” listed the average consumer’s “inability…to afford” wines from Burgundy, Bordeaux, and Champagne.
Alcohol Facts and Statistics
According to Numerator, 90% of Millennials purchased alcohol during the 52-week period ending in May 2021, compared to 84% of 21 and older Gen Z shoppers. Gen Zs reasons for not buying included “alcohol’s impact on their mood, level of alertness, and even image on social media.” Gen Z consumers aged 18 to 24 are more likely to have made or purchased a mocktail, 33% of those surveyed, than other age groups and more likely to buy a mocktail at a restaurant than older generations. Brad Nichols, Flavorman’s director of Business Development, indicated that “coffee will also continue to expand flavorings and follow-suit of its symbiotic pollinating friends, via botanical and herbal roots.” Industry members should not rely solely on generation to build a likely buyer profile; rather, it is essential to consider a consumer’s attitudes (i.e., what they think) and behaviors (i.e., what they do) when developing a promotional strategy.
Alcohol market in Romania
Measuring the health impact by mortality alone fails to capture the impact that alcohol use disorders have on an individual’s well-being. The ‘disease burden’ – measured in Disability-Adjusted Life Years (DALYs) – considers mortality and years lived with disability or health burden. The map shows DALYs per 100,000 people, which result from alcohol use disorders.
In the chart, we see the prevalence of alcohol dependence versus the average per capita alcohol consumption. There is no clear evidence that high overall consumption (particularly in moderate quantities) is connected to the onset of alcohol dependency. The charts show global consumption of spirits, which are distilled alcoholic drinks, including gin, rum, whisky, tequila, and vodka. Total whisky category volumes (up +3% in 2022 vs 2021), surpassed vodka (less than +1% growth in 2022 vs 2021) last year for the first time in almost two decades.
- Meanwhile, beer has lost seven percent of its market share over the same period.
- The Netherlands-based business will keep trading its shares on Amsterdam’s Euronext exchange.
- Statista reported the expected average revenue per capita for beverages in 2023 and 2025, with an anticipated $429 being spent on beer, $315 on spirits, and $231 on wine in 2025.
- It is accelerating with year-to-date 2021 performance trending higher than 2019, with projections to end at +3.8% in volume.
What is a standard drink measure?
Sweden, for example, increased the share of wine consumption and, therefore, reduced the share of spirits. Usual channel dynamics were severely disrupted by Covid-19, with ecommerce and brick and mortar off-trade sales benefitting from on-trade restrictions. Ecommerce share was up +1% in 2022, at a much more moderate performance than pandemic highs. On-premise recovery is evident with the channel up +24%, and with a full return to pre-pandemic volumes expected in 2023.
This topic page looks at the data on global patterns of alcohol consumption, patterns of drinking, beverage types, the prevalence of alcoholism, and consequences, including crime, mortality, and road incidents. In 2023, vodka accounted for 27% of total spirits volume, and flavored vodkas accounted for 21% of all vodkas sold. With each new year comes a new set of alcohol beverage consumption statistics, trends, and predictions. As in years past, this article summarizes data from several sources to help readers understand what is happening in the alcoholic beverage space.
Heavy drinking sessions
The year saw a reversal in the volume declines from previous years seen in the wine category. While imported wines grew +2.5%, the tariffs placed upon certain EU states by the Trump administration saw growth from markets not affected by them. One area of interest was low-alcohol wines which doubled their volumes in 2020, with many major brands entering the category. While 2020 saw unprecedented upheaval in Americans’ lives, it did not slow their taste for alcohol.
This equals 184 one-liter wine bottles per person per year.2 Note that in contrast to the modern statistics that are expressed in alcohol Aetna Insurance Coverage for Drug Addiction Treatment consumption per person older than 15 years, this includes children as well – the average alcohol consumption per adult was, therefore, even higher. As reported by the DISCUS for 2021, the top five spirits by revenue growth were vodka (4.9%), tequila/mezcal (30.1%), American whiskey (6.7%), Brandy & Cognac (13.1%), and cordials (15.2%). While the growth rate for vodka was less than that of the other four liquors, sales by volume accounted for 78.1 million 9-Liter cases. In contrast, the sales volume for cocktails/RTDs, the next largest category, was 36.6 million cases. NielsenIQ researchers did find that it was not an “all or nothing” decision regarding non-alcoholic purchases, but rather 78% of those who purchased non-alcoholic beverages also purchased beer, wine, and spirits with an alcoholic beverage content. Consumer data published by Drizly in 2021 revealed that sales for non-alcoholic wine, beer, and spirits “place among Drizly’s fastest-growing subcategories year-over-year” and that “non-alcoholic beer was the platform’s biggest non-alcoholic seller.” Of the three categories, non-alcoholic liquor grew 200% year-over-year.
